Plunge House
Plunge House was born as ISI grew and evolved into other budding franchising ventures (all falling under the parent company Relentless Brands). Plunge House is a unique franchise that capitalizes on the trend of hot and cold plunge therapy. I would describe their design style as luxe, trendy, and somewhat exclusive. Not everyone is ready to brave the icy cold tub, but those who do will find themselves enjoying an experience as unique as the brand’s visuals.
Jeep Wrap
One unique project under the Plunge House brand was turning a Jeep Pickup truck into a mobile billboard! Ultimately, the biggest challenge of this project was scaling back an originally ambitious (and admittedly expensive) full wrap into a clean and budget friendly partial wrap. One surprising thing we were able to leverage was the dark color of the Jeep. The deep grey was a dark enough color to use the more simple high contrast concepts iterations of the wrap, into sleek decals that interplayed with the anatomy of the Jeep’s chassis. Here you can see the rough artboard and the final product shot.
Social
Just like with ISI® Social and aggressive presales goes hand in hand! This was a lift that I tackled with Social Media Manager Nashelly Moronta, and the task was really designing a graphic identity involves a blend of elegance and modern minimalism. The process emphasizes sophisticated type (with the occasional playfulness), leveraging the cool color palette, and pictures that depict exclusivity and premium nature of the brand.
There aren’t a shortage of print needs for the PlungeHouse! Postcards, A-Frames, DoorHangers, Yard Signs, and even more items were used in the launch to promote brand awareness. All of these items have trackable QR codes that helped the team track the highest performing assets.
