Human nutrition
Another subsidiary brand under Relentless Brands is Human Nutrition, a rebranded and reformulated supplement brand sold currently at ISI Elite Training, and eventually direct to consumer. This brand is defined by its darker, sporty yet edgy aesthetic. My past experience with food graphic design is challenged in a different way in this case, as when working with Human it was always important to keep the image of innovation and athletics in mind. As with working with ISI, it’s always a pleasure to work on a project related to fitness!
Social Media Graphics
Just as with ISI, social media is Human’s bread and butter as well. Aside from Human’s own Instagram page, these were provided to ISI franchise partners as well to drive intrigue among members and establish a brand relationship with an already vast number of customers who enjoyed the previous iteration of ISI’s supplements.
Postcards
One of my first projects on the Human brand was to create simple postcards for convention attendees to get a quick snapshot of the brand. The Human labels are incredibly versatile and translate seemlessly into different formats such as brochure, window cling, (or in this case) small postcard sized flyers.
HUMAN x ISI Elite Training Protein E-Book
A more experimental project with Human was a recipe book that creatively used the protein flavors into several drinks and snacks. This project had the opportunity for me to draw previous knowledge of working with food graphic design, as well as let me show off layout skills I acquired doing corporate client work. The full book can be viewed in its entirety here.
