GLobal Safety Week
Global Safety Week is a time period where GM reaffirms its commitment for to workplace safety. Assets that were needed to be designed include presentation decks, MS Teams backgrounds, an updated logo, as well as a general update to the look and feel to the event. With GM’s direction leaning to technological innovation and inclusion, some changes I opted to make include a cooler tint of blue with the imagery of the earth.
2022 TEAM: Dan Tran (Art Director/Designer), Rob Hendrickson (Copywriter), Dan Wiley (Creative Director: Production)
2023 TEAM: Dan Tran (Art Director/Designer)
A first task at hand was a quick simplification of the logo to make it a bit more modern. This accompanied with a simple lockup with the GM logo made a much more readable and versatile emblem for their campaign uses. The earth motif was a still very fun element so I opted to migrate that visual into the background of the banners and certificates. For 2023, I incorporated the 10 symbolism as to celebrate the 10th anniversary of Global Safety Week.
Old Logo (2019)
10th Anniversary Lockup (2023)
Updated Logo (2022)
Updating the Logo + 10 year lockup
2022 Logo lockup variations
2023 Teams BG
2022 Teams BG
