General Motors Corporate
This is a repository of some of the smaller yet essential projects relating to General Motors Story Operations/Story Bureau. This content would be used in corporate communications and general public relations. This entire collection should give a good general vibe of the design language of GM Corporate. Many of these items include decks (check out Corporate Giving Report and Sustainable Finance Framework for some officially released examples), infographics, and the occasional social media post.
Ultium Charge 360 infographic
This infographic was made to describe one of GM's approaches to expanding EV accessibility nationwide. Main infographic components built in Illustrator, copy arranged in Powerpoint for ease of updating on the client's end.
TEAM: Dan Tran (Designer), Joe Gielniak (GCD), Jenne Webster (ACD)
Final hexagon version, submitted to client.
Alt Version using a "rainbow shape".
GM Student Corp Infographic
This infographic shows some of GM's Student Corp's historic and recent accolades. Its colors are based on the refreshed Student Corp Logo, and is featured as an accompanying element on GM's website (click to view).
TEAM: Dan Tran (Designer), Joe Gielniak (GCD), GiGi Novak (supporting senior designer)
Landscape version
Portrait Version
2023 gmc Yukon Denali ultimate infographic
Here are a couple infographics to show highlighted features of the 2023 Yukon Denali. One of my first projects with Weber Shandwick, and was a real opportunity to familiarize myself with the brand assets. They currently live on the GMC Media Site and are featured on several blogs such as the AutoMoBlog. Made in Photoshop.
TEAM: Dan Tran (Designer), Joe Gielniak (GCD)
Exterior
Interior
One Workforce 1x1 posts
Simple, picture focused 1x1 posts. These posts are adapting some print focused graphics started by fellow Weber Shandwick designer Deborah Damjanovic, and optimizing them for social media.
TEAM: Dan Tran (Designer), Jenne Webster (ACD), Deborah Damjanovic (Supporting Designer)
EV Supply Chain Graphics
The client requested a very large amount of copy to fit into a 1x1 for this project. The goal for this project was to try to satisfy that request but also propose an alternative to place the information in a vanity page/description and pair it with simple bold graphic. These were made to be posted on LinkedIn. Here are some takes on that!
TEAM: Dan Tran (Designer), Matt Blum (Copywriter), Joe Gielniak (GCD), Jenne Webster (ACD)
