Chevy Social media
This page is dedicated to some of the more quick and easy Chevy Social Media posts! Many of these small projects vary between paid sponsored posts, to organic posts like UGC (user generated content). These would be posted on various outlets such as Facebook, Instagram, Pinterest, TikTok, and Snapchat.
#ChevyLove Dream Cruise Posts
This simple social media post style was designed to look like a corkboard with nostalgic photos. These post kicks off in light of the Woodward Dream Cruise, made to encourage Chevy fans to share photos of their new or vintage vehicles. The posts are currently active! Click here to view them.
TEAM: Dan Tran (Designer), Joe Gielniak (GCD), Jenne Webster (ACD), Mike Davis (Copywriter)
Announcement Story 9x16
The announcement also came in the form of 1x1 in-feed posts in 3 and 4 pic versions.
Followup 9x16 story post with real photos submitted by Chevy fans
More UGC photos came in so another slide was needed!
Thank you slide.
#ChevyLove General assets
At the same time during the Dream Cruise posts, I was tasked to make a new look and feel to the UGC (user generated content) post styling on Chevy’s Instagram.
I included both the final and rough drafts to show the starting inspo and where we ended up! This general style would be a base foundation for Chevy’s Valentines Day months later.
TEAM: Dan Tran (Designer), Joe Gielniak (GCD), Jenne Webster (ACD), Mike Davis (Copywriter)
1x1 In-Feed
9x16 Story
Concepts and rough iterations
Concept 1x1 for the Dream Cruise. The repeating copy was a fun piece to include, though this general vibe would work better with Chevy's modern cars. It would be shelved and reworked into the general posts.
Concept 9x16 for the Dream Cruise
Concept collage version of a 9x16 story post. Clients were a fan of this space grey BG that would end up on the final piece.
Concept collage version of a 1x1 in-feed post
Chevy Gold version of a 1x1 in-feed post
Chevy Gold Version of a 9x16 story post. This general layout would end up being in the final asset.
Paid ad Posts
These are a few examples of paid ad posts. This new aesthetic was spearheaded by my peer Taylor Gabrish, and it was an exciting opportunity to help her brainstorm some more layouts to feature the All-New 2024 Chevy Trax. This is an example of quick turn-around pieces that could still play around with the brand styling.
TEAM: Dan Tran (Designer), Matt Blum (Copywriter), Taylor Gabrish (Supporting Art Director)
9x16 Single Picture Version.
9x16 Double Picture Version A
9x16 Double Picture Version B
9x16 Double Picture Version C
Holiday season 1x1
A simple festive themed 1x1 featuring some killer Corvette UGC. With such a fun photo, this was an opportunity to color outside the lines of usual Chevy/GM brand guidelines.
TEAM: Dan Tran (Designer), Matt Blum (Copywriter), Taylor Gabrish (Reviewing Art Director)
A simple festive themed 1x1 featuring some killer Corvette UGC (user generated content)
Double Picture Version
