Chevy Valentine’s Day
Our client wanted a fun yet on-brand series of social media posts for Valentine’s Day, promoting Chevrolet’s user generated content hashtag #ChevyLove. The goal of this project was to encourage Chevy fans to send in pictures of their vehicles and showcase those images across different social media platforms.
Team: Dan Tran (Art Director/Designer), Matt Blum (Copywriter), Madeline Kidd (Editor)
Process
During the concepting phase, I settled on two very different design aesthetics. The first one was a more eccentric, pop-art theme featuring popular V-Day motifs like photo strips and candy hearts. The other one took Chevy’s modern and techy aesthetic more in mind and utilized a simple vector heart to frame a full bleed photo. We agreed the latter concept would be more versatile in incorporating not only a fitting aesthetic for Valentine’s day but #ChevyLove as a whole. With a few modifications, that concept was the one that we moved forward with.
Concept #1
Concept #2
Final Assets
The final assets were designed to be posted on Instagram, Facebook, and TikTok. Two unique video options were made for Instagram Reels and TikTok, featuring various pictures sent in by Chevy customers.
1x1 Sharing Template and promo image
9x16 Still image
TikTok and Instagram Reel